Imagine you are in front of a venture capitalist, what are you going to say that will convince them to invest in your start-up? In this episode of Bootstrapped, we interviewed Terp alum and executive coach Glen Hellman. Serving as founder, mentor and venture partner for multiple organizations, Glen knows a lot about getting funding. Glen explains that using story-telling to engage the reptilian brain in your audience helps move people toward action and increases your chances of wooing investors.
On this week's episode of Bootstrapped, we talked with Aviva Goldfarb, founder of the Six O'Clock Scramble. This online meal planner offers busy parents health-conscious solutions for the daily scramble of cooking a family dinner. Aviva admits "my biggest competitor is free." Aviva monetized her idea through a membership model, offering dietitian-approved recipes that can be made quickly, along with a mobile grocery list. By requiring customers to submit a credit card to activate their free trial, Aviva has managed to gain a sizable following with a 60-70% customer retention rate.