In this episode of Bootstrapped, we spoke with serial entrepreneur and CEO of Halen Brands, Jason Cohen. Cohen walks through his journey from being unable to pay his phone bill to selling 5 companies worth over $500 million, including brands like Sensible Portion Veggie Straws and SkinnyPop, the two fastest growing “better for you” snacks known today. Dubbed as the 'club king' of packaged foods, Jason highlights the importance of targeting high quantity distribution channels such as Costco to augment your reach toward popular outlets like Whole Foods. Tips on how to hire top talent with no startup capital is also covered.
On this episode of Bootstrapped, we spoke with Brian Taff, serial entrepreneur and President of Streetsense, an experience-focused strategy and design collective. Brian talks about the changing face of retail and the need to create a personalized experience for customers. The goal of brand marketers is no longer about authenticity as people see right through that, Brian claims; it's about making the brand approachable and meeting customers' expectations. Brian discusses how to get customers to be not just promoters, but defenders of your brand.