On this episode of Dingman Bootstrapped, we interviewed UMD alumnus and serial entrepreneur, Paul Capriolo. Throughout his career, Paul founded and led a multitude of technology startups to successful acquisitions. In 2009, Paul noticed the explosive growth in the social gaming industry and the lack of a monetization method to capitalize on its user base. Paul started Social Growth Technologies to serve as a flexible platform that allows companies to monetize the social gaming market through in-game advertising. After seven years of growth and expansion, Paul recently secured an acquisition of Social Growth Technologies by Kiswe Mobile in 2017. In this episode, Paul details his initial motivations behind being an entrepreneur, the challenges he faced as a computer science major with no background in business and the process of growing a business in an emerging two-sided market.
On this episode of Bootstrapped, we interviewed University of Maryland alumnus and co-founder & CEO of Rybbon, Jignesh Shah. At his previous position as CMO at Metalogix, Jignesh experienced frustration with the outdated physical gift-giving model; marketing was shifting to digital platforms such as email and social media, and sending a physical gift card in the mail was too slow and cumbersome. So, Jignesh founded Rybbon to streamline the digital gifting process and to serve as the digital gifting platform for marketers and researchers. In this episode, Jignesh speaks to the struggles Rybbon faced being a bootstrapped company, the unique strategy they implemented to acquire their first customers, and their the role they play in the digital marketing industry.