On this episode of Bootstrapped, we interviewed Hillary Berman, a Smith School MBA alumna and the founder of Popcorn & Ice Cream, a marketing and consulting firm designed to cater to the needs and budgets of small businesses and startups. Hillary encourages her clients to see their business in the eyes of their customer, then builds them a customized marketing strategy that both attracts customers and meets measured goals and objectives. After six years in business, in 2016 she published Customer, LLC: The Small Business Guide to Customer Engagement & Marketing to provide a resource for entrepreneurs looking to find the most efficient marketing tactics for reaching their customers. In this episode, Hillary discusses the benefits of marketing automation technology, common startup marketing pitfalls and her three pieces of advice for entrepreneurs looking to boost their business.
On this episode of Bootstrapped, we interviewed UMD alumnus and co-Founder and CEO of Compology, Jason Gates. Compology provides the only image-based container monitoring hardware and software that allows for increased revenue generation, efficiency, transparency and sustainability across the waste and recycling industries. Compology streamlines the waste and recycling collection process for waste haulers, generators and regulators. The idea for Compology started in 2012 when Jason thought to join his passion and background in waste management with his co-founder’s experiences in sensor technology. While Compology initially focused only on monitoring food waste, through customer feedback and market analysis the founders decided to pivot their initial idea to encompass all streams of solid waste. In this episode, Jason discusses how his startup evolved over time and how his hands-on approach and flexibility with customers allowed him to build extensive brand loyalty.