Entrepreneurship can be overwhelming. Social entrepreneurship, more so! In this episode, Melissa Bradley explains the nuances of social entrepreneurship and how social entrepreneurs can make the impact they set out to make.

On this episode of Bootstrapped, we interviewed UMD alumnus Eddie Inlow MBA ’09, founder and CEO of Shift Transit. Before becoming an entrepreneur, Eddie had extensive experience in strategy and operations, having worked on the leadership team at Under Armour and consulting for Best Buy and Ross Stores. Eddie’s first exposure to the bike share industry was when he worked for Atla Bicycle Share as the General Manager of the Chicago program in 2013, and he later transitioned into the role of COO for the company. It was in 2015 that Eddie went off on his own to found Shift Transit, a comprehensive bike share service provider that collaborates with cities to launch personalized bike share programs. In this episode, Eddie discusses how he tailors his program to each individual city, the rapid evolution of the bike share industry and the challenges of working in the public-private partnership space as an entrepreneur.