On this episode of Bootstrapped, we interviewed alumnus Jon Chapman MBA '07, Co-Founder and President of EverFi, a leading EdTech company. Jon and his co-founders launched EverFi during the recession of 2008, when they identified an opportunity to teach young adults critical skills such as financial literacy through a gamified educational platform. EverFi’s strategy allows private sector entities ranging from banks like BB&T to professional sports leagues like the NHL and NFL to private label EverFi’s product and partner with EverFi to run educational programs in communities they care about. In this episode, Jon details how EverFi focused on understanding their clients as well as their end consumers, and how EverFi went from a bootstrapped company in 2008 to raising $190 M in a Series D round in 2017.